The first store I went into was Neiman Marcus. I noticed a lot of spring colors in stock. Blues and greens were dominate. Variations of aqua blue and navy blue reigned supreme while light green and neon green saw some love. Neon colors were big on their own, colors such as green, pink and orange. There was a lot of soft cotton and nylon. Floral prints and all over print patterns were pretty big as well. There was a lot of lightweight jackets, long sleeve t-shirts and basketball shorts. I was there around 3:30 on a monday and the store was pretty empty. The people that were in the store were young around late teens early twenties. There was a decent amount of employees around and they seemed to cover a specific area. They were playing pretty upbeat music that was putting me into a good mood and if I had more money with me, I would have purchased a product. The mood also reflected the product well as everything was uplifting and helping my mood. The trends they had their seemed pretty on point. The color scheme and the materials used were good. They also had most the shoes that were in trend and a good selection of brands that are big right now. They seemed to cater to a working class citizen as well as they had a decent selection of suits.
I also went to Barneys New York. I was in their at around 4PM on a monday. They seemed to be a little more up to trend compared to Neiman who seemed to be behind a bit. They had similar products but Barneys had more trends that are current now rather than behind a season or two like at Neimans. The colors here seemed to be a little more on trend. Colors like coral, hot pink, yellows, light greens and blues and lots of gray. There was a wide variety of textiles used from heavy cottons, silks, linen and denims. Also camo was big and not just traditional woodland camo, camos featuring bright colors such as yellow and orange were dominate. Bright colors such as hot pink were featured on everything from light jackets, flannels, shorts, hoodies and shoes. Cargo pants also seemed like a hit. Many different brands had a twist on the classic look, some featuring colors like olive and gray while others were black with a fleece material. Patchworking and graphic prints were also big. Weather it be inspired by artwork like Off Whites impressionism prints or one of the many all over prints done by gucci the days of the subtle flex are over. Vetements also had an oversized rain jacket that had the logo monogrammed over the whole jacket. Vetements also had some patchworked hoodies. These seemed like any old black hoodie with some prints sewed on to it. They were on the back and front with lettering and bright prints. Patchworked denim jeans and straight leg denim also seemed to be making a comeback. There was not a whole lot of skinny denim or ripped denim. The target market is definitely a younger demographic who keeps up with street trends. They was not a huge selection for an older audience. Most of the people working were also younger in their late twenties early thirties. Most of the employees did not seem to have a specfic area they seemed to be roming around fixing what needed it and helping out customers who needed it. The same was true for the customers in the store. In both stores it seemed like most of the people their were just there to look not actually purchase products. I felt Barneys was really up to trend and had a few things I though may be becoming a trend for spring/summer. The mood is Barneys was uplifting, they had on current music that was putting me in a good mood and the employees who worked their were nice and seemed like they actually wanted to help me and the other customers that were in their. I enjoyed both stores, but if I ever were to get some extra money, I would be spending it at Barneys New York.
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